About
Comprehensive Support
Celebrating commitment, skills, and team members that give it their all
The Atlanta Community Food Bank is a leader and integral partner in the fight to end hunger, delivering more than 9 million meals across metro Atlanta and north Georgia each month. Carrying out a mission of such magnitude demands visionary leaders and a talented, dedicated staff, both of which the Food Bank has in place.
I partnered with the Food Bank on several key employer branding and stakeholder initiatives (some of which are ongoing) to strategically showcase their mission and culture to candidates, employees and partners.
"
I had the privilege of collaborating with Kellie over the past couple of years on our people and culture initiatives. Her unwavering support, creativity, and constant encouragement were instrumental in transforming my ideas for talent development from a concept into reality. I sought a reliable and innovative partner who believes that anything is possible, and Kellie exceeded my expectations. Our collaboration not only brought my ideas to life but also achieved a level of impact beyond what I had envisioned.
I am deeply grateful for Kellie's contributions and look forward to our continued partnership.
~ Sheri Foster
Vice President, People, Atlanta Community Food Bank
EVP Development
Challenge: It is widely known that working at the Atlanta Community Food Bank is not just a job but an opportunity to change peoples’ lives each day. I partnered with the organization's HR leaders and team to create an Employer Value Proposition (EVP) that further highlights the unique opportunity that working at the Food Bank provides.
Approach: We began with an Employer Brand Assessment to clarify the best parts of the Food Bank’s work culture and overall employee experience. This included focus groups, field observations, and a thorough review of employee surveys and other feedback channels. We then used those learnings to create an EVP aligned with the Food Bank’s goals, mission and culture. The outcome was a special invitation to Bring Your Whole Heart to Work, celebrating the passion, skills, and love for community that Food Bankers pour into every task, every day.
Impact:
-
Positive reactions to the EVP-themed employee appreciation video: “Your video was a hit! People @ my table were crying.”
-
Successful internal launch of Department Spotlights, deepening the staff’s understanding of work flows and operational success
-
Well-received integration of the EVP into internal and external values awards recognition
Employee Development Program Support
Challenge: The Food Bank is deeply committed to cultivating a people-first culture and has shifted to a skilled-based approach for purposeful hiring and employee development. I was asked to partner with the Food Bank to help name their new framework and create an internal content strategy for communicating it to current employees.
Approach: Through input gathered from candid feedback sessions, roundtable discussions, and an inclusive design process, the new framework was named SEED: Skills-based Employee Engagement & Development.
Impact:
-
Positive organization-wide adoption of SEED as a foundational driver of culture and employee support
-
Comprehensive content library including, program logo and visual identity development, a full suite of explainer and FAQs videos, and Intranet redesign support
Team Identity
Challenge: In light of the rapidly evolving HR landscape, The Food Bank’s HR team decided to embark on a name change to fully reflect the range of services and support they provide. I was tapped to facilitate a team working session to help them land on their new name.
Approach: It wasn’t so much about what the team would now be called. It was more about using an inclusive and open process to ensure everyone had a voice. This resulted in buy-in from the team and confidence that the new name echoes their commitment to provide the most meaningful and enriching experience possible for their people. Hence their embrace of the name: The People Experience Team.
Impact:
-
Alignment with a forward-thinking, people-first culture
-
Encouraged open dialogue on employee well-being and development
Recruitment Marketing
Challenge: With a sharpened focus on skills-based hiring, the Food Bank wanted to enhance the candidate experience with additional “what to expect” support.
Approach: We created an interview prep video that provided tips and examples for what to expect during a skills-based interview at the Food Bank.
Impact:
-
Positive candidate feedback on feeling supported along with increased preparedness
Partner Engagement
Challenge: The Food Bank believes the experience of accessing food should be convenient, consistent, frequent and equitable and created a program called Transforming Access Together to work with their partners to enhance the service experience. I worked with the Partner Relations team to create educational videos to introduce and explain the details of the program.
Approach: Through a collaborative content creation process, we created a series of educational videos that provided a microlearning approach to getting partners to understand and adopt the new service model.
Impact:
-
Positive partner feedback when shared at the inaugural Transforming Access Together Conference