My career has taken me through several creative and technical lanes: computer programming, post-production, radio, digital marketing, and communications. Across all of those worlds, one truth kept showing up, that the work is only as strong as the people who carry it forward.​

 

The turning point came during an internal communications project for a premium fast-food brand. I watched how clear, generous information about expectations and opportunities transformed the way people felt about their work. I saw excitement grow and loyalty deepen. I saw team members begin to imagine themselves in new ways. It was inspiring.

 

It was also a deep reminder of how powerful it is when an organization communicates with intention about what it means to be part of its mission.

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Since then, I’ve partnered with nonprofits, foundations, creatives, educators, and social impact teams facing familiar challenges: limited resources, high expectations, and the pressure to compete for great talent. Over and over, I’ve seen passionate teams burn out, talented people slip away, and great missions struggle—not because the work lacked meaning, but because the employer experience wasn’t clear.

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Those everyday, human moments where people decide whether to stay, grow, or walk away, those are the margins. And shaping them well can change everything. 

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That’s why I created Mind Your Margin: to help mission-driven organizations understand and strengthen the moments that build culture, create trust, and give people the information and space they need to enthusiastically say yes to joining and staying.

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Your mission deserves an employer brand that reflects its spirit and gives people a reason to commit to it.

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Let’s build the margin that becomes your winning edge.