top of page
Kellie A - 2022-66 EDIT&CROPPED.jpg
Mind Your Margin logo-7_edited.png

Hi - I'm Kellie, your employer branding partner.

I help mission-driven organizations win top talent.

I wholeheartedly believe in the power of storytelling, especially as a strategic tool for nonprofits to build talented, mission-ready teams.

Over the years, I've been trusted by some great organizations to tell their unique stories and inspire life-changing action.
 

I’m proud to have created stories and campaigns that successfully increased awareness, raised millions of dollars, and most importantly, uplifted communities and improved people’s lives.

 

I'm also proud to have learned a lot along the way.

 

I know firsthand how meaningful and inspiring mission-driving work can feel. I also know that it takes skilled and committed people to move meaningful missions forward.

 

Hence, my focus on the power of employer branding.

I blend an eclectic mix of experiences from computer science and music technology to post-production and content marketing to create effective and memorable people-centered campaigns.

 

I’m committed to partnering with impactful people leaders like you to celebrate your people and culture in a way that invites great talent to join in and stay. 


Together, we’ll thoughtfully explore every space of your candidate and employee experience to create a unique and engaging content strategy that makes potential and current team members enthusiastically say yes!—to advancing both their careers and your mission.

I've created strategic content for:

A FEW MISSION-DRIVEN ORGANIZATIONS

atlanta_community_foodbank.png
communique.png
georgia_center_for_nonprofits.png
morehead-cain.png
ushers_new_look.png
woodruff arts center.jpg

As we work to elevate your employer promise,
here’s my promise to you
:

wonder_wisdom.png

Wonder + Wisdom

I agree with Socrates: Wonder is the beginning of wisdom. I’ll ask a lot of questions to gain clarity and ignite possibilities.

rocksteady_support.png

Rock-Steady Support

I’m here to make your brand shine and help you build something special, so I’ll be there to support you every step of the way. 

data_driven_stories.png

Data-Driven Storytelling

Insightful data sits at the core of credible and relatable content, so we’ll dig deep (like really deep) to uncover what makes your organization a great place to work.

real_talk.png

Respectful Real Talk

In order to create an authentic employer brand that resonates on a deep level, we need to respectfully speak the truth about what works, what doesn’t, and why.

creative_resilience.png

Creative Resilience

You’ll often hear me say “low-hanging fruit.” I thrive on creating impactful, budget-friendly content, especially by rethinking how to leverage and remix the assets you already have.

I work with...

Growing & mature organizations and businesses with strong social missions: Nonprofits, Universities, Colleges & Education Orgs, Community, Civic & Public Health Orgs, Foundations, B-Corps, Social Enterprises, and Socially Responsible Companies

Ready to build a winning employer brand?

Schedule your free consultation today to unpack your employer branding needs.
bottom of page