SOLUTIONS

Strengthening
Your Margin

Great workplace? Let’s tell the world.

Employer branding support for mission-driven organizations

Mission-driven organizations don’t need more messaging. They need clarity they can stand behind and systems that help the right people choose the work.

Strengthening your employer brand creates that clarity.

Our work together follows a clear progression —from understanding where your margin currently stands, to clarifying your employer brand, to then activating it where it matters most. The solutions below are designed to meet you where you are and build momentum from there.

Not sure where to start?

Unlock Your Margin Score™

A 3-minute diagnostic to understand how clearly your organization is communicating what it’s like to work with you.

SOLUTION 1:

Margin Score™ Leadership Review

Interpret your Margin Score and clarify where to focus.

Best for: Leadership teams who want to understand what their Margin Score is actually revealing before deciding how to strengthen their employer brand.

The Margin Score™ Leadership Review is a facilitated leadership session designed to interpret your organization's Margin Score results and identify where employer branding is helping or limiting your ability to attract and retain mission-aligned talent.

The session is diagnostic and reflective by design. It focuses on understanding patterns, risks, and opportunities, not creating messaging or defining an EVP

During the session, we:

Review Margin Score themes and patterns
Identify where margin is strong, fragile, or leaking
Explore how current employee experience signals are influencing candidate and employee decisions
Clarify where focused employer branding work would have the greatest impact

Outcome:
Shared understanding of what your Margin Score means, alignment on priority areas, and informed options for strengthening your employer brand, with no obligation to move forward.

Have your Margin Score results?

Schedule Your Review

Make sense of your results together and decide what level of employer branding support makes sense, if any.

SOLUTION 2:

Employer Brand Blueprint

Define your employer brand and how to use it.

Best for: Organizations that need a clear, credible employer brand foundation and a practical plan for applying it consistently.

The Employer Brand Blueprint clarifies what it truly means to work with your organization, and then translates that insight into a foundation your team can use with confidence.

This engagement focuses on:

Clarifying your Employer Value Proposition (EVP)
Defining what candidates are actually being asked to step into
Translating culture and experience into clear, usable narrative language
Creating a shared reference point leaders and teams can align around

This work is strategic by design. It prioritizes clarity, alignment, and usability over volume or polish.

Outcome:
A documented employer brand foundation and clear implementation game plan your team can use to apply the work across hiring, leadership communication, and candidate touchpoints.

The Blueprint gives your organization:

A shared reference point for decision-making
Clear guidance on how to use the employer brand in practice
Direction for what to implement internally and externally

Many teams use the Blueprint to implement independently. Others choose continued support for content creation or activation when internal capacity is limited.

Ready to define your employer brand?

Build Your Blueprint

Clarify your EVP and create a clear plan your team can implement with confidence.

SOLUTION 3:

90-Day Employer Brand Kickstart

Turn clarity into visible progress.

Best for: Organizations ready to activate their employer brand with support, structure, and momentum.

The 90-Day Employer Brand Kickstart is a focused, collaborative engagement that brings your employer brand to life in the places that matter most.

Building on the Blueprint (or equivalent clarity work), we work together to:

Prioritize where activation will have the greatest impact
Shape and refine employer brand content collaboratively
Shape and refine employer brand content collaboratively
Create tools and assets your team can continue using beyond the engagement

The emphasis is on making progress, creating momentum, and building the confidence, not dependence.

Outcome:
Activated employer brand content and tools, developed in collaboration with your team, that bring your employer brand to life where it matters most.

The Kickstart is a done-with-you engagement:

We shape content together, not in isolation
Leaders and teams are involved in refining language and direction
Tools are created so your team can continue the work with confidence

By the end of 90 days, your employer brand is not only clearer, it’s visible, usable, and already in motion.

Ready to activate?

Kickstart Your Employer Brand

Collaboratively bring your employer brand to life across key candidate, employee, and leadership communication moments.

Let’s make your culture shine.

"I'm like an extended part of your team. My mission is to advance your mission. I'll work alongside your team with a deep level of collaboration and shared purpose, and together we’ll highlight your culture and way of working in a way that is measured, meaningful, and memorable.”

Whether you start with a focused audit or go all in on a 90-day transformation, the goal is the same: help you win at the margins by turning your mission, people, and culture into a clear, compelling employer brand and a must-join movement.