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TRUST the PROCESS
When your mission is clear but your people story isn’t, I help you close the gap.
Mind Your Margin isn’t just a phrase. It’s a philosophy for winning the talent game where the real decisions get made: at the margin. That’s the space where candidates compare you to another employer, where employees decide whether to stay, and where the smallest cultural signals make the biggest difference.
Too often, mission-driven organizations lose incredible talent not because they lack purpose, but because they haven’t clarified, articulated, or shared the lived experience of working inside their organization.
My approach changes that.
It’s a clear, human-centered, inside-out process that helps nonprofits and purpose-driven teams uncover their competitive edge, express it with confidence, and show up as the employer their mission needs them to be.
3-Step Margin Plan
1.
Clarify
(Mind)
See your culture clearly.
Name your edge.
Before you can win at the margins and attract the right people, you need to know exactly where you stand. This phase uncovers the truth about your employee experience. It’s all about curiosity, clarity, and honest insight into your lived employee experience, including what’s working, what’s wobbling, and where your culture naturally creates (or loses) your competitive edge.
Turn truth into intentional storytelling that candidates can feel.
Once we understand who you are, we translate those insights into intentional, human storytelling. This is where your mission, culture, and people story become a powerful proof point. Here, we develop the messaging and narratives that help candidates and employees see themselves in your story and understand why you’re different.
2.
Create
(Your)
3.
Connect
(Margin)
Show up with consistency. Share your culture with intention.
This is where everything comes together. With your story clear and your edge defined, we build simple, sustainable recruitment and retention systems that help you share your culture consistently, even with limited resources. Because winning at the margins requires showing up in the moments that matter to candidates and employees, over and over again.
Your mission deserves a winning edge.
Tailored to support nonprofits and mission-driven organizations, this approach helps you:
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uncover your culture advantage,
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articulate it boldly,
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and consistently connect with the people who will move your mission forward.