About
Services
Your mission deserves the best talent.
Mind Your Margin is more than a catch phrase. It's a 3-step, inside-out process to highlight your talent winning edge and build the teams you need to move your mission forward.
1
Clarify
(Mind)
The first step to creating a winning employer brand is knowing where you stand as a top place to work.
This step is all about asking questions, making observations, and collecting good data from the inside out.
2
Create
(Your)
Effective employer brands don’t just say it. They mean it. They own it. And they can show it.
We’ll turn data and insights into actionable stories that align with your strategic goals and bring your unique culture to life.
3
Connect
(Margin)
Your employer brand is meant to create the right space to draw people in.
Let's set up and execute your outreach strategy in a way that is sustainable and easily maintained, even with limited resources.
"I'm like an extended part of your team. My mission is to advance your mission. I'll work alongside your team with a deep level of collaboration and shared purpose, and together we’ll highlight your culture and way of working in a way that is measured, meaningful, and memorable.”
Let’s Team Up
What Do You Need?
@ CREATE YOUR BLUEPRINT
Employer Brand Strategy: Great stories have a blueprint. Here’s how we’ll create yours.
Defining what makes your organization a unique and meaningful place to work requires a lot of respectful digging, and then sharing the data diamonds we find in a compelling and motivating way. EMPLOYER BRAND AUDIT: Current perceptions and gaps between internal culture, external image, and industry best practices EMPLOYER VALUE PROPOSITION (EVP): Development: The foundation for articulating your mission, values, benefits and culture and ultimately answering “why” top talent would want to work for your organization EMPLOYER BRAND MESSAGING FRAMEWORK: Messaging pillars for internal and external audiences
@ SECURE ENTHUSIASTIC YESES
Recruitment Marketing: Your roles and candidates are different. How you speak to them should be too.
From awareness to submitting an application and then signing on the dotted line, we’ll create tailored campaigns that attract a diverse pool of mission-ready candidates, especially for hard-to-fill roles. *These services are best leveraged by organizations that already have a clearly defined EVP. CAREER SITE OPTIMIZATION: Designing a mission-aligned, SEO-optimized careers page that fully reflects your EVP and enhances your candidate experience JOB ADS & DISTRIBUTION: Crafting and communicating job ads to ensure greater visibility and that ideal candidates seize the opportunity to apply CULTURE & TEAM STORYTELLING: Showcasing employee and workplace stories that bring your culture and impact to life EMAIL & NUTURE CAMPAIGNS: Content calendars and campaigns across email & relevant social channels ANALYTICS & TRACKING: Measuring and tweaking to ensure success
@ SHOWCASE YOUR CULTURE EVERYWHERE
Employee Lifecycle Content Support: Already know why you shine? Let’s take your blueprint and create great stories that will motivate great people to join your team and stay.
These services are also best leveraged by organizations with a clear EVP and need content and storytelling support for specific employee development and engagement initiatives. VISUAL IDENTITY SUPPORT: Aligning your employer brand visuals with your organization’s existing brand guidelines ONBOARDING EXPERIENCE DESIGN: Creating a welcoming and mission-driven onboarding journey that sets employees up for success starting from day one EMPLOYEE DEVELOPMENT, RETENTION & ENGAGEMENT INITIATIVES: Targeted integration of your EVP throughout key employee stages to support skill and leadership development and improve retention and engagement EMPLOYEE AMBASSADOR SYSTEMS: Let’s turn your employees into culture ambassadors by building sustainable systems that encourage them to own and share their stories INTERNAL COMMUNICATIONS STRATEGY: Ensuring your team feels connected and informed about organizational goals, mission status, and where they fit in EMPLOYEE ENGAGEMENT METRICS: Measuring the employer brand’s effectiveness
@ MARKET YOUR MISSION
Marketing Support: Tell your story, reach the right audience, and grow your impact.
The way employees describe why they work for your organization often mirrors the same values and motivations that resonate with donors, partners, and community members. Those stories become authentic content for external campaigns. STRATEGIC MARKETING PLANS Employer branding doesn’t just strengthen recruitment — it’s a listening tool. The stories your people tell about working with you reveal the language, values, and emotions that also resonate most with the outside world. Let’s create custom strategies that align with your mission, audience, and resources. BRAND MESSAGING & DESIGN From logo to voice, you’ll show up with clarity and consistency in a way that feels unique to your mission and culture. STORYTELLING, CONTENT CREATION & DIGITAL CAMPAIGNS Impact reports, donor stories, social and email campaigns, and more that are all designed to drive engagement, donations, support, and advocacy.
Let’s make your culture shine.
If you’re ready to build a winning employer brand that invites top-notch professionals to grow both their careers and your impact, then take the first step by scheduling your free consultation.
Let’s Mind Your Margin and turn your mission, culture, and employee support into a must-join movement.
Schedule your free consultation.