The Challenge

Communiqué USA is known for helping organizations thrive through people-centered marketing, project management, and its signature Joy Economics philosophy, an approach that blends business strategy with well-being to reduce burnout and boost performance. As the firm expanded its client base and talent network, it needed refreshed marketing efforts that aligned with its mission, attracted qualified marketing professionals, and showcased the impact of its strategic marketing support. 

Internally, the company also needed stronger digital visibility and storytelling tools to demonstrate how its joy-centered approach was driving results for some of Atlanta’s most recognizable brands.

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The Approach
I led the firm’s marketing strategy while also managing client-facing marketing projects across multiple sectors:
 

• Brand & Marketing Strategy for the Firm

  • Directed a full website redesign to modernize Communiqué’s digital presence.

  • Managed email and social media campaigns that grew the email list by 22% and social media following by 33%.

  • Helped launch the company’s Joy Economics podcast as an extension of its wellbeing-driven mission, adding a new thought-leadership channel to attract clients and talent.

• Client Marketing Strategy & Project Management

  • Coordinated high-impact brand partner events for Chick-fil-A Corporate, achieving a 98% satisfaction rate.

  • Produced a people & culture video for the Atlanta Community Food Bank to introduce new tools and strengthen internal engagement.
     

The Winning Margin

• A stronger, more cohesive brand presence that boosted visibility and positioned the firm as a trusted partner for top-tier organizations and top-notch marketing talent.

• Measurable growth in digital audiences, helping attract qualified marketing talent and new client opportunities.

• Delivery of high-performing client initiatives that reinforced Communiqué’s reputation for excellence in project management and storytelling.