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Win top talent
to advance your mission.
Employer branding for mission-driven organizations that want to win and keep the right talent.
Create your margin as a winning edge:
the space and clarity that helps candidates see themselves in your mission, choose the work, and stay long enough to increase impact.
Start with a quick assessment to see where your employer brand shines and where it needs a boost.
Clarity + Culture + Communication = MARGIN
Strategic storytelling + people-centered communication that turns culture insight into narratives leaders can use and candidates & employees can trust.
Missions don’t win talent, experiences do.
If you want to win mission-aligned, top talent, you have to win them at the margin. That's where candidates decide who's worth their time.
Mind Your Margin™ is for mission-driven organizations ready to claim their winning edge instead of hoping their mission speaks for itself.
Candidates want to see your culture, hear your stories, and feel the experience of working with you. Employees want to feel valued, celebrated and supported. When you tell stories that resonate with candidates and employees alike, they can see themselves in your story, and that’s when you win them over. Because the right stories don’t just attract people; they help the right people choose the work.
Let’s create your margin by strategically sharing the moments that make talented people say, “Yes, that’s where I belong."
Gain clarity in 3-minutes.
Does your organization struggle to recruit and retain top-tier talent? If so, then you need to take a good look at your employer brand.
Hi, I’m Kellie Alexander Ladipo.
Mission-aligned candidates and employees are making their decisions in the small moments. I help you shape those moments with clarity, care, and employer branding that works.
If you’re juggling tight budgets, high expectations, and an undersold story, I’ll help you create the clarity and connection that attract and keep the people who belong with you.
Ready to win mission-ready talent where it matters most?
1
Discover Your Margin Score.
Take the 3-minute assessment to begin to answer strategic, thought-provoking questions to see where your employer brand shines and where it needs a boost.
2
Discuss Actionable Next Steps.
Schedule your free consultation to review your Margin Score results in greater detail and begin creating a plan you can implement.
3
Build a winning employer brand.
With clarity on your strengths, gaps and best next step, you'll be ready to turn your culture and story into your competitive edge.
Not ready for a full engagement? Start with clarity. Take the 3-min assessment