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Your Margin Score™ places you in the Broken Margins range.
A Broken Margins score means your organization’s people story isn’t providing the clarity people need to make confident decisions. This isn't because people don’t care, but because the signals they rely on are inconsistent, incomplete, or missing altogether.
Your answers suggest that expectations aren’t being reinforced in predictable ways. What people hear during recruitment may not match what they experience once inside. Leaders may be working hard to support their teams, but without shared language or structure, those efforts land unevenly.
Signals are inconsistent or missing. Expectations are unclear. And as a result, people may be opting out or opting in without fully understanding what they’re stepping into.
This isn’t about bad intent or lack of commitment.
It’s about missing structure and shared understanding, and without those, even strong missions struggle to hold people.
What This Score Typically Signals
Organizations in this range often experience:
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High effort with low return in hiring and retention
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Candidates who disengage late or leave early due to unmet expectations
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Employees who care deeply about the mission but feel stretched, confused, or misaligned
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Leaders working hard, yet telling different versions of the people story
When margins are broken, trust doesn’t disappear all at once.
It erodes quietly and continuously through uncertainty, rework, and decisions that feel heavier than they should.
The good news: broken margins can be repaired. But repair starts with slowing down, aligning leaders, and rebuilding clarity from the inside out.
Recommended Next Steps
Option 1: Margin Score™ Leadership Review
Stop the leakage by creating shared understanding.
Before fixing anything, leaders need to see the same picture.
This facilitated leadership session helps you:
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Understand where and why margin has broken down
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See how misalignment is affecting trust and decisions
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Establish shared language around what needs attention now
This is the safest and most effective place to start.
Schedule your free next steps consultation
Option 2: Employer Brand Blueprint
Rebuild clarity from the foundation up.
When margins are broken, patchwork fixes won’t hold.
The Blueprint helps you:
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Clearly define your EVP and people story
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Align leaders around what the work truly asks of people
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Create a practical plan to rebuild trust and consistency
This work replaces guesswork with something people can rely on.
Schedule your free next steps consultation
Option 3: Intentionally Pause
If you’re not ready to engage yet, acknowledge the cost of waiting.
Pay attention to:
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Where people disengage or burn out
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Where expectations are misaligned
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Where leaders are compensating for lack of clarity
Broken margins rarely self-correct, but they can be repaired with focus and honesty—which is exactly what strategic employer branding provides.
Your people need clearer signals.
Broken margins don’t mean your mission is broken. They mean your people need clearer signals.
Repairing margin is possible, and it starts by slowing down, aligning leaders, and telling the truth about what the work requires and offers.
Ready to build a clear, repeatable employer brand story and system?
Schedule your free next steps consultation