Your Margin Score™ places you in the Missing Margins range.

A Missing Margins score means your organization’s people story isn’t landing clearly or consistently. This isn't because there’s no story, but because your story isn’t being reinforced in the moments that matter most.

Your answers suggest that some messages sound appealing in isolation, while others introduce hesitation or confusion.

Together, they make it harder for people to fully understand what they’re stepping into or trust that their experience will match what’s been promised.

This often shows up when good intentions outpace shared clarity. Leaders care deeply about the mission, but different parts of the organization describe the work, expectations, or support in different ways. Over time, those differences add friction.

Please know this isn’t a failure. But it is a clarity gap that needs to be fixed.

What This Score Typically Signals

Organizations in this range often experience:

Competing or contradictory messages about culture and expectations
Leaders and teams describing the work differently
Candidates who opt out late or accept roles with inaccurate expectations
Employees who believe in the mission but feel unclear about priorities or growth

When margin is missing, trust erodes quietly — and talent decisions get harder for everyone.

Recommended Next Steps

Option 1: Margin Score™ Leadership Review

Create shared understanding before making changes.

When signals are mixed, alignment comes first.

This facilitated session helps leaders:

See where and how margin is going missing
Understand the impact of inconsistent signals
Agree on what needs clarification — and what can wait

This is the fastest way to replace assumptions with shared insight.

Schedule Your Review

Schedule your free next steps consultation

Option 2: Employer Brand Blueprint

Establish clarity your organization can stand behind.

If confusion is showing up repeatedly, it’s time to define the foundation.

The Blueprint helps you:

Clarify your EVP and people story
Align leaders around a single, credible narrative
Create a practical plan to reinforce expectations consistently

This work gives people something solid to reference — instead of guessing.

Build Your Blueprint

Schedule your free next steps consultation

Option 3: Don’t Rush, but Also Don’t Ignore This

You don’t need to fix everything at once, but you do need to pay attention.

If you pause:

Watch where candidates hesitate or disengage
Notice where employees ask the same questions repeatedly
Track where expectations and reality diverge

Missing margins rarely resolve themselves, but they respond well to focused clarity—which is exactly what strategic employer branding provides.

Mixed Signals Create Friction — for Everyone

Mixed signals don’t just confuse candidates. They also confuse teams.

Restoring margin starts with honesty, alignment, and a shared understanding of what the work really asks of people.

Ready to shore up mixed signals and communication to create a clear advantage?

Let's Chat

Schedule your free next steps consultation